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The ACB Story
发布时间:2019-10-10

The ACB Story

新联商业银行的沿革

 

The ACB story is the story of how a smallforeign bank beat the odds and built for itself a niche market in China.

新联商业银行的成长沿革就是一家小型外资银行如何打破困境并在中国市场上赢得一席之地的历程。

 

Even in 1993, the banking sector in Chinawas not to be pooh-poohed.  Understandably, the state banks lorded itover.  On the other hand, China justoffered the world’s banking giants a new battleground.  Simultaneously, the regulations were stakedagainst the new entrants.  Certainbusiness and certain market were off-limits to foreign banks. 

即使在1993年,中国的银行业还并不是那么完善。毋庸置疑的是,国有银行称霸一方。与此同时,中国也正在为全球的银行业巨头开启一个新的战场。同步的监管条例给新的准入主体设置了门槛。特定业务及特定市场并未能对外资银行开放。

 

Undaunted by the competition andrestriction, ACB found strength in the energy and courage of the small team ofAllied bankers and inspiration in the unwavering leadership of the Chairman.

在董事长坚定不移的领导及鼓舞下,新联人凭借勇气与智慧,无畏于市场的竞争与限制,充分展示了自身的长处。

 

It offered products welcome by a nascentexport sector.  It offered financingwhere it was most needed.  Trade financebecame ACB’s signature product.

新联银行的产品深受新生的出口行业的欢迎。新联银行的融资服务投向了最需要的领域。贸易融资是新联银行的拳头产品。

 

United, Allied bankers pursued customersatisfaction as a single common goal. They dished out personalized services unknown to the big banks andearned lots of goodwill.  Responsivebanking services became ACB’s signature trademark.

客户的满意是所有新联人一致追求的共同目标。新联银行致力于提供不同于大型商业银行的个性化服务并赢得了广泛的赞誉。快速响应的服务已成为新联银行的特色。

 

Moving forward, innovative products andfriendly customer service will dare each Allied banker to be different.

继往开来,产品创新及优质的客户服务使得新联人敢于不同。